Clay Integrates Claygent AI Web Researcher with Claude 3.5 Sonnet and GPT-4o Models
Clay has launched Claygent, an autonomous AI research agent, alongside native support for Anthropic's Claude 3.5 Sonnet and OpenAI's GPT-4o across all data enrichment tables. This update enables outbound sales and RevOps teams to execute multi-step live web research, extract unstructured data, and auto-populate structured CRM fields.
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Impact & Verification Analysis
Sales Development Representatives (SDRs), RevOps professionals, outbound growth marketers, and business development teams using Clay for account research.
Automates bespoke, highly contextual account research at scale, eliminating hours of manual BDR website browsing while increasing lead data accuracy for targeted outbound campaigns.
Full Fact Overview
Clay has expanded its GTM enrichment platform by introducing Claygent, an AI agent capable of multi-step web browsing, site navigation, and complex B2B data extraction. Users can now select frontier LLMs—including Anthropic Claude 3.5 Sonnet and OpenAI GPT-4o—directly within Clay table columns and formulas. Claygent works in tandem with Clay's waterfall enrichment logic, which queries over 75 provider APIs (such as LinkedIn, Apollo, and Hunter) and falls back to autonomous AI web research to fill missing data points.