Clay Launches Claygent AI Web Researcher for Automated Lead Enrichment
Clay introduced Claygent, an autonomous AI research agent that performs complex multi-step web research and structured data extraction from dynamic websites. Users can prompt Claygent in natural language to research target accounts, verify tech stacks, and pull targeted lead intelligence directly into Clay tables.
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Impact & Verification Analysis
Sales development representatives (SDRs), growth marketers, and Revenue Operations (RevOps) teams leveraging Clay for GTM outbound workflows.
Dramatically reduces manual research time per account while allowing non-technical GTM teams to aggregate highly custom account intelligence at scale without custom engineering.
Full Fact Overview
Clay expanded its enrichment architecture by launching Claygent, an AI web research agent designed to automate manual prospect research tasks. Claygent leverages large language models integrated with browser automation to conduct web searches, follow links across multiple pages, evaluate page content against natural language prompts, and format extracted information into standardized schema fields. This replaces fragile Webhooks or custom Python/regex scrapers for non-standard web targets.