Shopify Increases Basic Plan Monthly Pricing from $39 to $49
Shopify updated its monthly tier pricing for standard store subscriptions, increasing the entry-level Basic plan from $39/mo to $49/mo for month-to-month subscribers while keeping annual plans discounted.
Verified State Diff
Impact & Verification Analysis
All new store owners signing up after August 2026 and existing month-to-month merchants on their next billing cycle.
Directly impacts merchant margins and increases the pressure on early-stage store profitability while signaling Shopify’s strategy to drive annual commitments.
Full Fact Overview
Shopify has quietly adjusted subscription tiers on its primary pricing page. Month-to-month Basic plans now reflect a $10/month increase. Annual commitments remain at a 25% discount to incentivize longer retention. This marks the first core tier price calibration since early 2023.